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The web page allstareq.com had the following in the web page, "Locally Owned, All Star Equipment has provided contractors and residents of South West Florida with a complete range of equipment rental services for over 15 years." We saw that the website stated " No job is too big or too small for us to handle." It also said " Our dedicated professionals have decades of experience and are trained to provide you with the solutions you need. At a price you deserve. Come see our LARGE selection of Stihl products. If you need it and we dont have it in stock, we can get it in 1 day." The header had All Star Eq as the highest ranking optimized keyword. This keyword is followed by Equipment, Rental, and Sales which isn't as urgent as All Star Eq. The other words allstareq.com used was Stihl. Wacker-Neusen is included but could not be seen by search engines.